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Service Innovation & Organisational Transformation

Do you need to simplify complexity and drive impactful, human-centred innovation for your organisation?

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With a unique combination of clinical, business, and innovation experience, Mirela Matthews specialises in untangling complexity and delivering clarity. Her passion for human-centred design helps organisations innovate with purpose, making impactful change a reality.

Service Innovation & Organisational Transformation

With a unique combination of clinical, business, and innovation experience, Mirela Matthews specialises in untangling complexity and delivering clarity. Her passion for human-centred design helps organisations innovate with purpose, making impactful change a reality.

Let's chat

Untangling Complexity and Delivering Clarity

Whether it’s developing a new service model, managing large-scale organisational change, or improving existing service delivery, Mirela brings creative thinking and practical execution to every project.

Mirela is known for mobilising teams, aligning stakeholders, and ensuring the right information gets to the right people at the right time to make informed decisions. Together, let’s turn challenges into opportunities and make your vision a reality.

My Clients & Community

I work with organisations facing major change in the areas of:

  • Strategy and business planning

  • New service development

  • Scaling up and optimisation of existing services

Whether you need short-term support or long-term strategic leadership, I provide tailored solutions to help you thrive in times of change and uncertainty.

Let's chat

How I Can Assist You

Short-Term Engagements

  • Facilitate planning and strategy workshops
  • Undertake stakeholder consultations
  • Lead innovative service co-design sessions
  • Provide strategic advice for complex change programs
  • Service model documentation

Long-Term Engagements

  • Service design and implementation
  • Business and organisational strategy design
  • Complex project management
  • Program assessments and operational reviews

Coaching & Capability Building

  • Helping executives and managers build the skills to lead in times of change
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About me

“20+ years of shaking up systems, solving big problems, and making change feel a little less complex”

I’m a leader, innovator, and strategist with over 20 years of experience in driving transformative change across a variety of sectors, including health, aged care, mental health, social services, and education. My career began in the clinical world of Occupational Therapy, where I developed an innovative service at Austin Health’s Emergency Department. This experience ignited my passion for service design and transformative system change, and has shaped my approach to leadership ever since.

Throughout my career, I’ve successfully delivered over 100 strategic and operational projects, guiding organisations through complex challenges to implement sustainable, human-centred solutions. My expertise spans strategy development, service innovation, and change management, with a unique ability to turn visionary ideas into actionable plans.

I work alongside executives and teams to simplify complexity, align goals, and create clear pathways for sustainable success. I’m passionate about building innovation capability, fostering high-performing teams, and creating systemic change that positively impacts people’s lives.

I bring an Executive MBA, a Master’s in Social Health (Medical Anthropology), and a Bachelor of Applied Science (OT) to my work, blending academic rigor with real-world experience. My approach combines strategic thinking with practical, actionable steps that create lasting value for organisations and communities.

If you’re facing significant change or need support in scaling or reimagining your services, I’d love to help you navigate the journey.

View my profile on LinkedIn

I worked with Mirela over the 12 months that I was CEO of Whitelion Youth Agency, as we progressed towards a merger with Kids First Australia. Mirela was appointed as a special project consultant as part of the Whitelion Strategic Plan which had a focus on innovation and strategic business development. Mirela’s focus on strategy, innovation and a rigorous approach to program development provided the springboard to Whitelion services that was required. While many strategy consultants see their role as merely to generate ideas, Mirela has a real ‘hands on’ approach, working effectively with the teams to implement and operationalise a range of innovations and new services. This approach was widely supported by the teams she worked with and was critical to effective change management and adoption of new practice. In addition, Mirela’s personal style is supportive and open yet focused on results, contributing to a culture of trust and achievement which was highly regarded across the organisation.

Peter RuzylaCEO | Whitelion Youth

Mirela has been embedded in our team, bringing much-needed additional capacity at a time when our internal resources were stretched too thinly to be able to progress a number of critical areas of our work. Mirela helped us optimise the way we use the systems that we had set up only partly and needed further refining. We also had two projects that needed an injection of additional resources in the short term, and Mirela was able to step into the fray with professionalism and good humour. Mirela has been able to immerse herself in the team, identify and explore pain points and devise solutions that will stand us in good stead as we continue to grow and evolve. I would be pleased to engage Mirela again for project delivery and business development work.

Alison CoughlanManager | Health Voices Victoria, Institute for Health Transformation

We have worked with Mirela throughout 2025 where she has facilitated our team of 20+ lovely humans in a couple of ‘all together days’. These days are time for us to connect and undertake strategy, planning and reflection outside the office. Mirela has been incredibly flexible with her support of us to meet our need and help guide our team. She has provided timely and detailed options for us to consider regarding activities or formats to explore particular topics. She is agile in her delivery and able to pivot easily when unexpected things arise (as they always do). She has a broad knowledge base in innovation and strategy which is incredibly useful in providing guidance to us in the planning stage. Personally, she is a delightful and interesting human being and I enjoy working with her.

Dr Trina HinkleyAssociate Director, Systems Impact | The Centre for Community Child Health

Working with Mirela Matthews is an absolute joy.
Mirela effortlessly adjusts her approach to suit the situation, using enquiry and creative curiosity to help teams generate solutions. She helps maintain laser focus without allowing projects to become laborious, chunking them down to manageable steps and guiding the team to achieve their goals.
Mirela uses contemporary and innovative methods and brings her authentic self. She is equally able to provide strategic thinking as operational support and she seamlessly switches between coach and mentor to benefit her clients.
Mirela has helped our organisation to stretch, grow and achieve our objectives. Thank you Mirela!

Jacqui SimeoHead of Partnering and Programs | Community Aged Care | Jewish Care Victoria

Ready to collaborate?

Don’t wait for clarity. The best time to engage with me is when things feel uncertain or “fuzzy.” Let’s work together to untangle your challenges and create practical solutions that will have lasting impact.

Let's chat

Ready to collaborate?

Don’t wait for clarity. The best time to engage with me is when things feel uncertain or “fuzzy.” Let’s work together to untangle your challenges and create practical solutions that will have lasting impact.

Let's chat

Contact me to discuss turning your challenges into opportunities

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Organisations I work with